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I found recently that d’Une Rareté had opened their shop in Gyre Omotensando. They used to run a rather humble but extremely fashionable boulangerie in Minami-Aoyama which was almost in the middle of nowhere. In contrast, this expansion appears as their debut to the major market. I tend to recall they offer smaller bread with full of scent of flour and sophistication, but the focus seems shifted toward pastries in Gyre. B1 floor of Gyre is now my favorite spot with Cinagro organic café, Lupicia and Cerfeuil lined up.
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