Thursday, March 25, 2010

Electronic War of Newspapers - 電子版新聞の戦況


I keep my eye on the electronic news, not too seriously though. Nikkei provides a section where the exact paper copy can be viewed in thumbnails or page-to-page to stimulate my interest. There was a full-page ad of iPhone today! Zooming it up, the image quality was quite good. The articles are separated in highlight and allow non-step, smooth zoom for reading, which somewhat maintains the habbit of reading a paper. There were rather many color pages of ads today and I thought I had to compare this with the paper version, and found it was the exact copy. Don’t they charge their clients any separate advertising fee for this?
BTW, a news flash came in around 14:30 about the government’s plans for transferring the US military base in Okinawa, and I checked the status of major newspaper web sites taking this opportunity. Asahi and Mainichi had no mention at all. Nikkei only posted a banner with no articles. Yomiuri already had a flash article on their top page. About 10-15 minutes later, when I got back to Nikkei’s page, they also had an article. In this case, Yomiuri seems to be the winner. It is definitely the speed in the net that we value the information, but when it comes to printed media, I would hope the journalist raise articles that are tough to fade even in a paper.

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