Wednesday, February 2, 2011

Apple Rejects Sony Reader – ソニーReader対iPad


The worry is now reality. The New York Times reported yesterday that Sony e-book reader application for iPhone/iPad was rejected (unlike the Kindle’s case) by Apple because it relied the content purchases on the framework outside Apple’s own store. Apple smartly says they are not monopolizing but just demanding the content availability in parallel, and this is how Apple tries to secure the share in the platform business namely devices, apps and contents altogether. It sounds as if Apple demands the toner ink availability in their store if one wants to sell a printer there, following the same logic.
I don’t think it is the right attitude for a platform to control contents using application as hostage, and their 30% charge from the transaction looks rather aggressive to begin with.

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